Lunapaw Story
At LUNAPAW Atelier, we believe every paw print deserves to be remembered — gently, beautifully, and by hand.
LUNAPAW Atelier is more than a pet bow brand —
it’s an extension of gentle living.
Because every name deserves to be stitched into time.
Origin: The Story of a Ribbon
The story begins with a little dog named Luna.
She is a soft-furred Shih Tzu who loves napping by the window and wearing a tiny hair clip after every grooming session.
But most hair clips on the market either clamp too tightly and pull on her fur, or look pretty on the outside but slip off easily.
So the brand’s founder decided to handcraft a hair clip that would be “both comfortable and beautiful.”
In that moment, the first idea of LUNAPAW was born.
Luna’s name also became the soul of the brand.
“LUNA,” the moon, represents light and gentleness;
“PAW,” the paw print, symbolizes companionship and memories.
Every hair clip is a small work of art, sewn under the moonlight for that soft, loyal companionship.
Philosophy: The Warmth of Handcraft, the Meaning of Customization
LUNAPAW Atelier is not a factory; it is a small art workshop—an atelier.
There is no assembly line here, only worktables, silk, ribbons, and slow, gentle music.
Every hair clip is individually adjusted by artisans according to the fur volume and head shape of different breeds,
so that each piece is “tailored to the breed”—we call this the BreedFit System.
The brand is committed to three things:
Every stitch is completed by the artisan’s own hands.
Every piece carries its own unique identity.
Each hair clip is meant to become a keepsake of the bond between humans and their pets.
Every stitch is completed by the artisan’s own hands.
Every piece carries its own unique identity.
Each hair clip is meant to become a keepsake of the bond between humans and their pets.
Design: Between Moonlight and Thread
LUNAPAW’s visual inspiration comes from pets beneath the moonlight.
We use cream white, moon-shadow grey, and rose gold as our core brand colors,
symbolizing gentle companionship, refined texture, and an artistic warmth.
Every piece carries visible traces of handcraft:
– Handwritten number cards
– A gold-foiled crescent moon and pawprint emblem
– A personally signed thank-you note
We believe that this “imperfect handmade feel” is exactly where warmth resides—
in that quiet tenderness between humans and their pets that needs no words.
An Aesthetic Journey from Everyday to Collectible
Each piece is more than an accessory; it is an extension of your pet’s emotions.
Every detail quietly tells the world:
a pet is not an add-on to life, but part of it—family, and the gentlest corner of the soul.
Mission: Let the World See “Gentle Craftsmanship”
LUNAPAW Atelier’s goal is not only to become a high-end pet brand,
but to leave a small beam of light for craftsmanship and companionship
in a world driven by fast consumption.
We hope that every customer,
in the moment they open the gift box, can feel:
“Love can be designed to look this beautiful.”
This is the belief LUNAPAW Atelier wants to share.
Here, we sew time with thread, and we remember love with a hair clip.
