California Notice at Collection
Effective Date: April 15, 2026
Last Updated: April 15, 2026
This California Notice at Collection (“Notice”) applies to California residents and explains how Lunapaw Atelier (“Lunapaw,” “we,” “us,” or “our”) collects personal information at or before the point of collection, as required by applicable California privacy law.
This Notice describes:
- the categories of personal information we collect;
- the purposes for which we collect and use that information;
- whether we sell or share personal information; and
- How long do we retain personal information?
For more information about our privacy practices and your California privacy rights, please see our Privacy Policy.
1. Categories of Personal Information We Collect
We may collect the following categories of personal information from California residents:
- Identifiers, such as your name, email address, shipping address, billing address, phone number, IP address, order number, and account username.
- Customer records information, such as payment-related details, purchase history, and order records.
- Commercial information, such as products viewed, products purchased, cart activity, and transaction history.
- Internet or other electronic network activity information, such as browsing activity on our website, device information, cookies, usage data, and interactions with our website, emails, or advertisements.
- Geolocation data, such as the approximate location derived from your IP address.
- Audio, electronic, visual, or similar information, such as photos, videos, or messages you send us in connection with customer service requests, returns, damage claims, or product issues.
- Inferences, such as preferences or interests, derived from your shopping or browsing activity.
2. Sensitive Personal Information
We do not intentionally collect or use sensitive personal information for the purpose of inferring characteristics about consumers.
We may receive limited sensitive personal information only where you voluntarily provide it in communications with us, and only as reasonably necessary to provide customer support, process requests, comply with legal obligations, or for other permitted business purposes.
3. Purposes for Collection and Use
We may collect and use the categories of personal information described above for the following purposes:
- to process and fulfill orders;
- to provide customer service and respond to inquiries;
- to manage returns, refunds, repairs, replacements, cancellations, and complaints;
- to process payments and help prevent fraudulent transactions;
- to create and manage customer accounts;
- to send order confirmations, shipping notifications, and other service-related communications;
- to improve our website, products, and services;
- to personalize your shopping experience;
- to send marketing communications, where permitted by law;
- to analyze website usage, performance, and marketing effectiveness;
- to maintain security and detect or prevent fraud or other illegal activity; and
- to comply with legal, regulatory, tax, accounting, and reporting obligations.
4. Sale or Sharing of Personal Information
We do not sell personal information for monetary consideration.
However, we may share certain personal information with advertising, analytics, and marketing partners for purposes of cross-context behavioral advertising, ad measurement, audience building, and related marketing activities.
The categories of personal information that may be shared include:
- identifiers;
- commercial information;
- internet or other electronic network activity information;
- geolocation data; and
- inferences.
California residents have the right to opt out of the sale or sharing of personal information. To exercise this right, please visit our Do Not Sell or Share My Personal Information page or contact us at contact@lunapawatelier.com.
5. Retention of Personal Information
We retain personal information for as long as reasonably necessary to achieve the purposes described in this Notice, including to:
- provide requested products or services;
- maintain transaction and business records;
- comply with legal, tax, accounting, and regulatory obligations;
- resolve disputes; and
- enforce our agreements.
In general, we retain personal information by category as follows:
- Order and transaction information: for as long as necessary to complete the transaction and thereafter as required for legal, tax, accounting, and recordkeeping purposes.
- Customer service communications: for as long as necessary to manage your request and for a reasonable period thereafter for quality assurance, recordkeeping, and dispute resolution.
- Website usage and analytics information: for as long as reasonably necessary for analytics, security, advertising, and performance purposes.
- Marketing data: until you opt out, withdraw consent where applicable, or the data is no longer needed for the relevant marketing purpose.
We may retain information longer where required or permitted by applicable law.
6. California Privacy Rights
If you are a California resident, you may have the right to:
- know what personal information we have collected about you;
- request deletion of your personal information, subject to certain exceptions;
- request correction of inaccurate personal information;
- opt out of the sale or sharing of personal information;
- limit the use and disclosure of sensitive personal information, where applicable; and
- not receive discriminatory treatment for exercising your privacy rights.
To exercise your California privacy rights, please contact us at:
Email: contact@lunapawatelier.com
You may also refer to our Privacy Policy for additional details about how to submit a request.
7. Contact Us
If you have any questions about this California Notice at Collection or our privacy practices, please contact us at:
Lunapaw Atelier
Email: contact@lunapawatelier.com
Website: lunapawatelier.com